Norwegian PURL (Personalized URL)
To help Norwegian collect more email addresses, we created a cruise sweepstakes and a new microsite called PURL (Personalized URL). The microsite was unique in that peoples' own names became their passwords and they could customize the site and content to match their own interests, much like the choices you get with Norwegian's "Freestyle Cruising." Here's the case study.
Make A Dog's Black Friday
After REI's success with asking people to #OptOutside on Black Friday, Subaru partnered with them to help those who needed to #OptOutside the most – shelter dogs in New York City. Special thanks to Jeremy Frechette for some great camera work.
GoHealth Six-Second Commercials
The Internet is full of things you can skip. But in life, that's not always the case. In these fun six-second online videos for GoHealth Urgent Care, we tied the idea of skipping with never having to wait for care.
GoHealth Experience Video
Our client at GoHealth Urgent Care wanted a 360° video to give people in new markets a feeling for what it would be like to visit a GoHealth Urgent Care center. I don't think 360° videos are very personal and health care is, so I suggested we shoot a first person experience video instead that would still show off the center. Our client loved the idea and has been using versions of it on many of GoHealth's new market microsites.
Hi-Tech Web Banners
Hi-Tec shoes asked us to create a series of email blasts, letting customers know they had six-days left for guaranteed holiday delivery. Given that Hi-Tec is an outdoor/adventure brand, we used motivational language that tied in with the outdoors and brought to life a hiking icon we're all familiar with to provide a sense of urgency. We also echoed the email messaging on their website banner, updating it during all six days of the campaign.
Papa Murphy's Pizza CJ McCollum Online Promo
Great series of online promotional videos we did for Papa Murphy's Pizza, leveraging their sponsorship of the Portland Trail Blazers. CJ McCollum did a nice job as our spokesperson. Our budget was $4K all in.
Sq1 Digital Media Video
Fun website video we put together for Sq1, highlighting some our thinking on upper-, mid-funnel digital media tactics, combined with connective, brand-to-local customer conversion trends.
Digital Marketing Video for Audi North America
What if you could identify an Audi owner before they became one? What if a movie or shopping experience became a moment for lead generation? Hey, it can happen.
Daikin Creative Case Study
As the Brand AOR for Daikin, I wanted to put together a case study, reflecting some of our recent work and the positive results we've gotten from it.
For KinderCare's back-to-school effort, we developed an integrated campaign around 'Adventure Ahead.' Adventurous minds are curious minds and curiosity is one of the fundamental pillars of learning.
MyVidoop Rich Media Banner
An example of the take-over banners we did for MyVidoop.com, a password protection website that allows users to sign into all their favorite websites with just one user name and password. The password is visually based.
MyVidoop.com is a website that allows you to securely sign into all your favorite websites with just one username and password. The passkey is visually based on general categories like cars, animals, flowers, people and other subjects that can change visually, yet remain in the same category, so you can't be hacked.