Sq1 Digital Media Video
Promotional video I wrote for Sq1, highlighting some of our thinking on website and digital media best practices.
Kid-venient™ by GoHealth
Kids don’t make an appointment to get sick. Their injuries don’t care if you have a meeting or a date night. And when you have to drop everything to make sure they’re okay, you want a ‘go-to’ that's quick, convenient and thorough. With this approach, we created "Kid-venient," an all-new term parents could really relate to. This improved their consideration for GoHealth Urgent Care as an alternative to their pediatrician – especially when they were booked a week out.
GoHealth Experience Video
Our client at GoHealth Urgent Care wanted a 360° video to give people in new markets a feeling for what it would be like to visit a GoHealth Urgent Care center. I don't think 360° videos are very personal and health care is, so I suggested we shoot a first person experience video instead that would still show off the center. Our client loved the idea and has been using versions of it on many of GoHealth's new market microsites.
GoHealth Six-Second Commercials
The Internet is full of things you can skip. But in life, that's not always the case. In these fun six-second online videos for GoHealth Urgent Care, we tied the idea of skipping with never having to wait for care.
Daikin Brand Refresh
Daikin is the world's largest manufacturer of HVAC products. In 2016, they asked for a new brand campaign to create awareness of their latest technology, which incorporated premium air filtration and humidity control in your HVAC system. With this kind of air purity and personalization, the air inside your home could be better than the outside air, hence our idea – the inside is the new outside.
Norwegian PURL (Personalized URL)
To help Norwegian collect more email addresses, we created a cruise sweepstakes and a new microsite called PURL (Personalized URL). The microsite was unique in that peoples' own names became their passwords and they could customize the site and content to match their own interests, much like the choices you get with Norwegian's "Freestyle Cruising." Here's the case study.
Norwegian Cruise Line Welcome Series Email Campaign
For new Norwegians opting in for emails from Norwegian Cruise Line, we created this chaptered welcome series, giving new cruisers a chance to find out what it means to Cruise Like a Norwegian.
Daikin Creative Case Study
As the Brand AOR for Daikin, I wanted to put together a case study, reflecting some of our recent work and the positive results we've gotten from it.
Digital Marketing Video for Audi North America
What if you could identify an Audi owner before they became one? What if a movie or shopping experience became a moment for lead generation? Hey, it can happen.
Hi-Tech Web Banners
Hi-Tec shoes asked us to create a series of email blasts, letting customers know they had six-days left for guaranteed holiday delivery. Given that Hi-Tec is an outdoor/adventure brand, we used motivational language that tied in with the outdoors and brought to life a hiking icon we're all familiar with to provide a sense of urgency. We also echoed the email messaging on their website banner, updating it during all six days of the campaign.
Make A Dog's Black Friday
After REI's success with asking people to #OptOutside on Black Friday, Subaru partnered with them to help those who needed to #OptOutside the most – shelter dogs in New York City. Special thanks to Jeremy Frechette for some great camera work.
Papa Murphy's Pizza CJ McCollum Online Promo
Great series of online promotional videos we did for Papa Murphy's Pizza, leveraging their sponsorship of the Portland Trail Blazers. CJ McCollum did a nice job as our spokesperson. Our budget was $4K all in.
For KinderCare's back-to-school effort, we developed an integrated campaign around 'Adventure Ahead.' Adventurous minds are curious minds and curiosity is one of the fundamental pillars of learning.