Daikin Creative Case Study
While I was ECD at Sq1/Ansira, I had the chance to re-brand Daikin and do quite a bit of new creative for them. Here is a case study I put together for Ansira, reflecting the work we did and the positive results Daikin got from it.
Norwegian PURL
To help Norwegian Cruise Line® broaden their email customer base, we created PURL (Personalized URL), a cost-effective, lead generation platform that connected with consumers and captured email addresses. Here's the case study.
ICUC TikTok Video Ads
ICUC helps enterprise brands moderate and manage their social media platforms. After creating ICUC's main brand explainer video, we shot these TikTok ads to emulate native content, since that always performs better.
Kid-venient™ by GoHealth
Kids don’t make an appointment to get sick. Their injuries don’t care if you have a meeting or a date night. And when you have to drop everything to make sure they’re okay, you want a ‘go-to’ that's "Kid-venient."
GoHealth 6-Sec. Ads
The Internet is full of things you can skip. But in life, that's not always the case. In these fun six-second online videos for GoHealth Urgent Care, we tied the idea of skipping with never having to wait for care.
Daikin Brand Refresh
Daikin is the world's largest manufacturer of HVAC products. In 2016, they asked for a new brand campaign to create awareness of their latest technology, which incorporated premium air filtration and humidity control in your HVAC system. With this kind of air purity and personalization, the air inside your home could be better than the outside air, hence our idea – the inside is the new outside.
Norwegian Cruise Line Welcome Series Email Campaign
After a major NCL rebrand from "Freestyle Cruising" to "Cruise Like a Norwegian," we created this chaptered email series, giving new cruisers a chance to find out what it means to Cruise Like a Norwegian.
Make A Dog's Black Friday
After REI's success with asking people to #OptOutside on Black Friday, Subaru partnered with them to help those who needed to #OptOutside the most – shelter dogs in New York City. Special thanks to Jeremy Frechette for some great camera work.
GoHealth Experience Video
Our GoHealth client wanted an online 360° video to show prospects the inner design of a GoHealth Urgent Care center. 360° videos aren't very personal and health care is, so I suggested we shoot a first person experience video instead that would still show off the center. Our client loved the idea and has been using versions of it on many of GoHealth's new market microsites. 
Sq1 Digital Media Video
Promotional video I wrote for Sq1, highlighting some of our thinking on digital best practices.
Digital Marketing Video for Audi North America
What if you could identify an Audi owner before they became one? What if a movie or shopping experience became a moment for lead generation? Hey, it can happen.
Hi-Tech Web Banners
Hi-Tec shoes asked us to create a series of email blasts, letting customers know they had six-days left for guaranteed holiday delivery. Given that Hi-Tec is an outdoor/adventure brand, we used motivational language that tied in with the outdoors and brought to life a hiking icon we're all familiar with to provide a sense of urgency. We also echoed the email messaging on their website banner, updating it during all six days of the campaign.
Papa Murphy's Pizza CJ McCollum Online Promo
Great series of online promotional videos we did for Papa Murphy's Pizza, leveraging their sponsorship of the Portland Trail Blazers. CJ McCollum did a nice job as our spokesperson. Our budget was $4K all in.
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