Daikin Brand Refresh

Daikin is the world's largest manufacturer of HVAC products. In 2016, they asked for a new brand campaign to create awareness of their latest technology, which incorporated premium air filtration and humidity control in your HVAC system. With this kind of air purity and personalization, the air inside your home could be better than the outside air, hence our idea – the inside is the new outside.

After shooting and producing Daikin's new brand video, we redesigned Daikin's website, incorporating some of the imagery into the homepage to add a seamless customer experience for users visiting the site after viewing the commercial.

New Daikin brand video I wrote and directed around the idea that the inside is the new outside.

Rich media page takeover breaking into an article we wrote about today's outdoor air quality.

Digital Billboard we animated to get more attention.

Series of desktop and mobile display ads.

Series of desktop display ads.

↑Back to Top